Starbucks Strategy In China 2025

Starbucks Strategy In China 2025. Starbucks ceo laxman narasimhan has reaffirmed the coffee chain’s goal of reaching 9,000 stores in china by 2025 during a visit to the country. Following the store expansion strategy of broader, deeper, smarter and greener, the company plans to open 3,000 new stores by 2025, covering 300 cities in china at an average rate of opening a new store every 9 hours.

That means a new store will open every nine hours. From local rivals to changing consumer tastes, discover how the global giant is adapting its strategy to maintain.